Builder Elijah-X, (Road handle 'Sweets') is an exceptionally gifted, urban, hip, witty, street smart, hustling, nose to the grind builder of custom motorcycles, street rods, custom restorations, and anything else that rolls on two or four wheels.

Elijah fabrication skills were honed as a teenager under the guidance of his father Brooke Bell, a Master Fabricator by trade, who was also an outlaw street race car driver and Harley enthusiast.

Bell found illegal street racing to be a great catalyst for his creative inventions. His passion for speed, excitement and creating masterpieces were passed on to his son, who as a teen excelled athletically, raced competitively nationwide and became a regular at the Maryland International Raceway (MIR).

After retiring from his professional football career in 1998, Elijah reverted to his southern racing roots and created a motorcycle company that aspired to build one-of-a-kind true outlaw street choppers.
Shunning cookie cutter manufacturing, Death Row Customs was born with the ideology that custom built means 1 of a kind, not 1 of thousands. In this spirit, Death Row interviews clients and designs motorcycles to fit their style and imagination. Much like their owner, Death Row Customs’ are always unique!

Elijah wide variation of associates, peers, admirers, competitors and friends led to his realization and appreciation of the fact that everyone loves to have their own personal stamp on their bike. Thus by taking the time to interview and spend time with his customers before beginning a custom build, he is able to create appealing custom motorcycle that mirror the personalities of their owners and are appreciated by all regardless of where they come from or what they do.

Elijah unparalleled skills draw a variety of customers to Death Row Customs, from the rich and famous to die-hard bike enthusiasts that accept nothing less than the apex of custom built Choppers.

When you put in an order for custom, you deserve custom. Death Row constantly pushes the edge in order to obtain design excellence, bar none over its competitors.

This Builder freestyles like a rapper or musician, but instead of using a microphone or musical instrument to reach a crowd, he uses metal, paint, and gears.